United Masters Launches With $70M Funding From Google

In an effort to disrupt the music industry, fan-focused and streaming distributing startup United Masters is trying a new angle - help you grow by teaching you about your fans, and cherry pick the ones that rise to the top. They do this while also helping distribute your music for a percentage of your royalties, but you get to keep your masters.

United Masters head and former Interscope president - Steve Stoute

According to TechCrunch, it was Google's Larry Page who led the Series A - “People don’t know Larry was actually a drummer. He has a deep sensitivity for the artist” said Stoute. TechCrunch then reported 'Page was stunned that musicians couldn’t keep track of the fans that bring in the most cash and retarget them. So Page worked with Google’s Corp Dev leader David Drummond, a former radio DJ, to invest all the cash UnitedMasters needed.'

Google CEO - Larry Page

United Masters launched from stealth on mid November, after securing a healthy $70M investment from Alphabet - Google’s parent company. Headed by former interscope president Steve Stoute, UM are hoping to make labels a thing of the past. Whether or not that becomes the case remains to be seen - many have tried and many have failed.

You be the judge,  check it out here: unitedmasters.com